Sr Director Head of Brand

Company: Meyer Corporation
Location: Vallejo
Posted on: May 24, 2023

Job Description:

• Understanding the competitive environment in detail across all channels of distribution.
• Understanding and tracking primary sources of business and brand growth opportunities.
• Developing and applying research-based consumer insights.
• Analyzing, understanding and applying brand metrics and KPIs to decision-making and direction-setting activities.
• Providing insights-based direction to Product Development for the creation of new products and lines.
• Working and negotiating with HK to obtain the best possible pricing for new and existing products, balancing the competitive landscape, retailer requirements and opportunities, brand strategy and profitability goals.
• Developing the creative vision for the brand and working with the agency and internal marketing functions to express and activate that vision online and offline.
• Owning and driving communication of the Brand Story - internally and externally.
• Managing and spearheading relationships and communications with Licensors and Celebrities.
• Responsible for Brand P&L and budgeting
• Provides direction, oversight and coaching to Brand Team members and/or external agencies for aid in executing the Brand Marketing Plans
• Provides coaching and training in specialized areas of expertise to other Brand Heads and their teams as needed (e.g., pricing protocols, consumer research, etc---)Minimum Qualifications:
  • Requires a bachelor degree in Business or equivalent demonstrated experience
  • Must possess excellent organizational, administrative, problem-solving skills and troubleshooting techniques.
  • Must be detail oriented and possess ability to handle multiple tasks simultaneously.
  • Must be able to communicate effectively in English in verbal and written formats.
  • Must be able to interface with all levels of Meyer employees, as well as outside vendors.
  • Must be assertive and at the same time carry a positive and supportive demeanorWorking Conditions:Work is performed primarily indoors, although some outdoor tasks are required. Lighting is artificial. Equipment used includes standard office equipment i.e. computer, telephone, copy machine. Physical demands include standing, walking, sitting, use of right and both hands. Hours and days are primarily Monday through Friday with some evenings and weekends. Position requires close contact with Meyer employees and vendors.

Keywords: Meyer Corporation, Vallejo , Sr Director Head of Brand, Executive , Vallejo, California