Brand Marketing Specialist
Company: Meyer
Location: Vallejo
Posted on: January 27, 2023
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Job Description:
WHO WE ARE...Meyer Corporation is the largest, most innovative
cookware company in the United States. Our cookware brands include
Ruffoni, Anolon, Circulon, Rachael Ray, Farberware, KitchenAid,
Anyday, BonJour Coffee & Tea, and LocknLock Food Storage.Meyer, a
premier employer in the North Bay, has recently been selected as
one of the Healthiest Employers in the Bay Area by the Silicon
Valley Business Journal and the San Francisco Business Times for
the past three years! We are very proud of this and are committed
to providing opportunities for professional development and
individual growth to our employees while delivering unparalleled
and innovative service to our customers. We seek positive,
creative, and dedicated people to join our dynamic team. Together
we will work to keep Meyer as the leading culinary product
distributor in the United States.JOB SUMMARY:The Brand Marketing
Specialist owns the social media presence and content of the brand,
as well as direct-to-consumer communications via email and SMS. The
Brand Marketing Specialist supports our marketing strategy, helps
build the brand and grow consumer loyalty. In this role, you will
work within the brand team, collaborating closely with the Brand
Manager and Head of Brand to spearhead innovative and creative ways
to engage with consumers, tell our brand story and grow the
business across all channels.ESSENTIAL DUTIES: Plan and implement
social media, email, and SMS campaigns aligned with brand
positioning and objectives, using best in class content strategy
for each digital channelPartner with internal teams and agencies to
create digital content that conveys each brand's story in
compelling, engaging, and creative waysPlan and implement content
calendars, ensuring campaigns and content align across platforms
and with broader brand communications, to tell cohesive brand
storiesBrainstorm new content ideas and strategiesLead daily social
media community moderation and messagingUnderstand and effectively
express the brand identity and strategy in all creative executions,
including copywritingSupport and coordinate with PR, Influencer,
and Affiliate marketing initiativesTrack and analyze content
performance, test, and iterate to optimize resultsProject-specific
initiatives as requestedStay current with content strategies,
trends, and best practicesSKILLS AND EXPERIENCE: Bachelor's Degree
in English, Communications, or Business/Marketing3-5 years in brand
social media marketing and Public Relations (PR)Familiarity with
mainstream social media platforms, including Facebook, Twitter,
Pinterest and, InstagramExperience with public relations and
product placementExcellent grammar and writing skillsExcellent
interpersonal, oral, and written communication skillsAbility to
think analytically and learn new concepts quicklyStrong
organizational skills and the ability to meet deadlinesStrong
desire to learn about social media marketing and to grow into
increasing responsibility for brand social media activities Ability
to manage multiple projects in a fast-paced environment, with
attention to detailSelf-motivation and the ability to work both
independently and collaborativelyProficiency with Microsoft Office
Suite and Google programs, including Word, Excel, PowerPoint, and
Google SlidesMust possess the mental and physical capabilities to
perform the job dutiesWORKING CONDITIONS:Work is performed indoors.
Lighting is artificial. Use of standard office equipment. Physical
demands include sitting, standing, walking, and repetitive use of
either one or both hands. Some lifting up to 25 lbs. required.
Hours and days are primarily Monday through Friday, business hours
but some overtime is also required.Pay: $54,080-$88,050 D.O.E.***
APPLY TODAY FOR IMMEDIATE CONSIDERATION! ***
Keywords: Meyer, Vallejo , Brand Marketing Specialist, Other , Vallejo, California
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