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Brand Marketing Specialist

Company: Meyer
Location: Vallejo
Posted on: January 27, 2023

Job Description:

WHO WE ARE...Meyer Corporation is the largest, most innovative cookware company in the United States. Our cookware brands include Ruffoni, Anolon, Circulon, Rachael Ray, Farberware, KitchenAid, Anyday, BonJour Coffee & Tea, and LocknLock Food Storage.Meyer, a premier employer in the North Bay, has recently been selected as one of the Healthiest Employers in the Bay Area by the Silicon Valley Business Journal and the San Francisco Business Times for the past three years! We are very proud of this and are committed to providing opportunities for professional development and individual growth to our employees while delivering unparalleled and innovative service to our customers. We seek positive, creative, and dedicated people to join our dynamic team. Together we will work to keep Meyer as the leading culinary product distributor in the United States.JOB SUMMARY:The Brand Marketing Specialist owns the social media presence and content of the brand, as well as direct-to-consumer communications via email and SMS. The Brand Marketing Specialist supports our marketing strategy, helps build the brand and grow consumer loyalty. In this role, you will work within the brand team, collaborating closely with the Brand Manager and Head of Brand to spearhead innovative and creative ways to engage with consumers, tell our brand story and grow the business across all channels.ESSENTIAL DUTIES: Plan and implement social media, email, and SMS campaigns aligned with brand positioning and objectives, using best in class content strategy for each digital channelPartner with internal teams and agencies to create digital content that conveys each brand's story in compelling, engaging, and creative waysPlan and implement content calendars, ensuring campaigns and content align across platforms and with broader brand communications, to tell cohesive brand storiesBrainstorm new content ideas and strategiesLead daily social media community moderation and messagingUnderstand and effectively express the brand identity and strategy in all creative executions, including copywritingSupport and coordinate with PR, Influencer, and Affiliate marketing initiativesTrack and analyze content performance, test, and iterate to optimize resultsProject-specific initiatives as requestedStay current with content strategies, trends, and best practicesSKILLS AND EXPERIENCE: Bachelor's Degree in English, Communications, or Business/Marketing3-5 years in brand social media marketing and Public Relations (PR)Familiarity with mainstream social media platforms, including Facebook, Twitter, Pinterest and, InstagramExperience with public relations and product placementExcellent grammar and writing skillsExcellent interpersonal, oral, and written communication skillsAbility to think analytically and learn new concepts quicklyStrong organizational skills and the ability to meet deadlinesStrong desire to learn about social media marketing and to grow into increasing responsibility for brand social media activities Ability to manage multiple projects in a fast-paced environment, with attention to detailSelf-motivation and the ability to work both independently and collaborativelyProficiency with Microsoft Office Suite and Google programs, including Word, Excel, PowerPoint, and Google SlidesMust possess the mental and physical capabilities to perform the job dutiesWORKING CONDITIONS:Work is performed indoors. Lighting is artificial. Use of standard office equipment. Physical demands include sitting, standing, walking, and repetitive use of either one or both hands. Some lifting up to 25 lbs. required. Hours and days are primarily Monday through Friday, business hours but some overtime is also required.Pay: $54,080-$88,050 D.O.E.*** APPLY TODAY FOR IMMEDIATE CONSIDERATION! ***

Keywords: Meyer, Vallejo , Brand Marketing Specialist, Other , Vallejo, California

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