Group Sales Manager
Company: The Lodge at Sonoma Resort, Autograph Collection
Posted on: June 19, 2022
Nestled in the heart of Sonoma and mere steps from the unique charm
and history of its Plaza, The Lodge brings this enchanting town to
life in an authentic and nuanced way. Hand-crafted touches pay
homage to centuries of local craftspeople. Programming emphasizes
the process, resulting in a deeper appreciation for the finished
product - be it wine, art, or olive oil. Welcoming associates
display pride and love for the region...a sentiment that is all but
infectious. And tightly woven community connections ensure our
Sonoma resort guests feel like locals, and locals feel like
Meets and exceeds revenue goals by developing new group accounts
and growing current hotel accounts in a profitable and win-win
-Targets results-oriented high revenue potential sales calls to
ensure a successful direct sales program, in accordance with goals
established by department budget and marketing plan.
-Must have own reliable transportation and possess a valid state
driver's license in order to make sales calls.
-Key Account Management: Maximizes current hotel key accounts by
identifying and capturing those that offer revenue growth.
-Achieves a minimum of 90% of productivity goals and 100% of
activity goals, as established by management.
New Account Development:
-Captures competitor's accounts through networking, research and
reader board surveys in order to target and solicit those most
probable to generate new business.
-Acquires referrals from existing accounts: Follows up on all leads
within 48 hours of receipt in an effort to create new business for
the hotel, and, when appropriate, sends leads to other Sage
-Plans and implements an on-going Targeted Account Development "hit
list" in order to create new revenue and acquire valuable hotel
contacts, and contracts.
-Continually targets and prospects for new business through
telemarketing, individual creativity and innovation.
-Utilizes yield management techniques by profitably negotiating
room rates and function space commitments in order to enhance the
hotel's financial performance.
-Account Service and Management:
-Maintains well-documented, accurate, organized and up-to-date file
management system in order to serve client and employer in the most
expedient, organized and knowledgeable manner.
-Develops strong customer relationships through frequent
communication and the use of professional, courteous and ethical
-Develops customer profiles and maintains an effective trace
system, including trace dates and references, in order to best meet
client needs, resulting in superior account service and increased
-Promptly follows-up on all customer needs and inquiries in an
efficient and expedient manner.
-Conducts research, surveys, personal investigation and studies
market place and territory in order to effectively capitalize on
the hotel's strengths and competitor's weaknesses and
-Focuses on revenue-producing activity and maximizes selling time
by dedicating a minimum 90% work time on direct sales efforts.
-Professionalism: Controls expenses while traveling on the
property's behalf in order to minimize department and hotel
-Represents themselves, the hotel and Sage Development Resources,
Inc. with the highest level of integrity and professionalism, a
service-focused approach, and a caring, sincere attitude at all
-Exhibits a positive and involved team attitude to all hotel
departments and maintains open communications with all co-workers
for the best overall performance of the hotel.
-Displays a neat, clean, and business-like appearance at all
Keywords: The Lodge at Sonoma Resort, Autograph Collection, Vallejo , Group Sales Manager, Sales , Sonoma, California
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